Dunk
The sneaker market was fundamentally different twenty years ago. At the turn of the century, skating was finally granted some much needed recognition, and for the first time, skate culture was creating an impact on sneaker sales. Nike, for its part, was desperately trying to secure a foothold within the fledgling industry. The Swoosh had signed Bam Margera—known more today for Jackass antics than his skating ability—but the relationship bore little fruit. A trio of signature Margera silhouettes released in the late ‘90s failed to make any impact whatsoever. Nike’s strategy at the time—acquiring nascent skate brands, putting product in general sports stores rather than independent skate shops, tacky TV commercials—proved Nike fundamentally misunderstood skate culture. Still, a handful of skaters were already skating in classic Nike silhouettes. Lance Mountain and the Bones Brigade famously wore Blazers and everyone from Mark Gonzales to Steve Caballero rocked Jordan 1s.
While Nike as an entity failed to recognize—and if anything attempted to monetize—the subculture, its full-leather construction and high-end tech actually proved ideal for skating, laying the groundwork for some of the most successful and beloved skate shoes ever made. In 2001, Nike’s skate-focused imprint, Nike SB, began the process of capitalizing on the years-worth of grassroots momentum by introducing a model that revolutionized not only the brand’s skateboarding line, but sneaker culture as a whole: the SB Dunk.
Lagoon pulse/university black rubber/leather SB Dunk "Ben & Jerry's" low-top sneakers from NIKE featuring colour-block panelled design, patchwork detailing, signature Swoosh logo detail,..
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The Nike Dunk Low “Team Green” is based on team uniform colors of the Michigan State Spartans college basketball team. The “Team Green” is inspired by Nike’s original “Be True to Your School..
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The Nike Dunk Low “Michigan” is the low-top version of an original Dunk colorway worn by the Michigan Wolverines basketball team in 1985. The “Michigan” first appeared in 1985’s “Be True to ..
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The Nike SB Dunk Low “Safari” draws from the bold early-2000s pattern used by atmos on its now-classic Air Max 1 collaboration with Nike. The “Safari” Dunk Low functions as an ode to the atm..
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The Nike Dunk Low “Kentucky” pays homage to the legendary “Be True to Your School Pack” that originally hit the scene in the 1980s. Nike returns to the collegiate-inspired look for this Marc..
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The Nike Dunk Low “Syracuse” is a special March 2020 release that draws inspiration from the beloved “Be True to Your School Pack” from 1985. The bold colorway mirrors the team uniform color..
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The Nike SB Dunk Low “Mummy” is a Halloween 2021 colorway of the skate shoe that mimics mummy wraps with its festive design. Yet another popular look for the SB Dunk that pays homage to Hall..
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Black/dark chocolate/pink leather Dunk Low sneakers "Free 99 - White" from NIKE featuring signature Swoosh logo detail, panelled design, perforated, logo patch at the tongue, round toe, fron..
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Sail/vintage green/tonal orange leather Dunk Low SE "Multi-Camo" sneakers from NIKE featuring panelled design, signature Swoosh logo detail, camouflage pattern, logo patch at the tongue, rou..
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The Gundam x Nike SB Dunk High “Banshee” is a limited edition collaboration between the Japanese anime franchise and Nike SB nicknamed “Project Unicorn.” The “Banshee” is one of two colorway..
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The Off-White x Nike Dunk Low “Lot 20” is one of fifty different colorways of the retro basketball and lifestyle shoe designed by Virgil Abloh in August 2021. The highly anticipated “Lot 50”..
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The Ambush x Nike Dunk High SP “Deep Royal” is a Summer 2021 collaboration between Ambush’s Yoon Ahn and Nike on the retro lifestyle shoe. Based in Japan, Ambush is a high end luxury brand c..
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