Dunk
The sneaker market was fundamentally different twenty years ago. At the turn of the century, skating was finally granted some much needed recognition, and for the first time, skate culture was creating an impact on sneaker sales. Nike, for its part, was desperately trying to secure a foothold within the fledgling industry. The Swoosh had signed Bam Margera—known more today for Jackass antics than his skating ability—but the relationship bore little fruit. A trio of signature Margera silhouettes released in the late ‘90s failed to make any impact whatsoever. Nike’s strategy at the time—acquiring nascent skate brands, putting product in general sports stores rather than independent skate shops, tacky TV commercials—proved Nike fundamentally misunderstood skate culture. Still, a handful of skaters were already skating in classic Nike silhouettes. Lance Mountain and the Bones Brigade famously wore Blazers and everyone from Mark Gonzales to Steve Caballero rocked Jordan 1s.
While Nike as an entity failed to recognize—and if anything attempted to monetize—the subculture, its full-leather construction and high-end tech actually proved ideal for skating, laying the groundwork for some of the most successful and beloved skate shoes ever made. In 2001, Nike’s skate-focused imprint, Nike SB, began the process of capitalizing on the years-worth of grassroots momentum by introducing a model that revolutionized not only the brand’s skateboarding line, but sneaker culture as a whole: the SB Dunk.
The Supreme x Nike SB Dunk Low “Stars - Barkroot Brown” is a collaboration between the New York City based streetwear brand and Nike SB that puts a premium spin on the popular skate shoe. On..
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The Supreme x Nike SB Dunk Low “Stars - Hyper Blue” is one of four March 2021 colorways inspired by the “World Famous” streetwear brand’s collaboration with Nike SB from 2003. In 2002, Supre..
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The Nike SB Dunk Low Pro ISO “VX1000” is a creative look for the skate shoe that calls to mind a piece of equipment instrumental to the rise of skate videos in the ‘90s: the Sony DCR VX1000 ..
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White/pro green leather/rubber x Ambush Dunk High "Spartan Green" sneakers from NIKE featuring round toe, flat rubber sole, front lace-up fastening, branded insole and signature Swoosh logo ..
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White leather/rubber x Parra Dunk Low SB sneakers from NIKE featuring signature Swoosh logo detail, contrasting panel detail, round toe, front lace-up fastening, logo patch at the tongue, br..
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The Union x Nike Dunk Low “Passport Pack - Pistachio” is a collaboration between the clothing boutique and Nike on a colorway of the classic sneaker with retro-inspired details. The collabor..
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The Nike Dunk High GS “Black/White” is the youth sizing of the highly versatile colorway of the legendary high-top shoe. Arriving in the same two-tone look as many a classic Nike Dunk, the a..
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The Women’s Nike Dunk Low “Orange Pearl” is a refreshing look for the retro basketball, skateboarding, and lifestyle shoe. The women’s exclusive “Orange Pearl” low-top Dunk was released in M..
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The Women’s Nike Dunk Low “Photon Dust” is a highly versatile colorway of the venerable lifestyle shoe for women. An April 2021 release, the “Photon Dust” employs the same two-tone color blo..
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