Dunk
The sneaker market was fundamentally different twenty years ago. At the turn of the century, skating was finally granted some much needed recognition, and for the first time, skate culture was creating an impact on sneaker sales. Nike, for its part, was desperately trying to secure a foothold within the fledgling industry. The Swoosh had signed Bam Margera—known more today for Jackass antics than his skating ability—but the relationship bore little fruit. A trio of signature Margera silhouettes released in the late ‘90s failed to make any impact whatsoever. Nike’s strategy at the time—acquiring nascent skate brands, putting product in general sports stores rather than independent skate shops, tacky TV commercials—proved Nike fundamentally misunderstood skate culture. Still, a handful of skaters were already skating in classic Nike silhouettes. Lance Mountain and the Bones Brigade famously wore Blazers and everyone from Mark Gonzales to Steve Caballero rocked Jordan 1s.
While Nike as an entity failed to recognize—and if anything attempted to monetize—the subculture, its full-leather construction and high-end tech actually proved ideal for skating, laying the groundwork for some of the most successful and beloved skate shoes ever made. In 2001, Nike’s skate-focused imprint, Nike SB, began the process of capitalizing on the years-worth of grassroots momentum by introducing a model that revolutionized not only the brand’s skateboarding line, but sneaker culture as a whole: the SB Dunk.
The Social Status x Nike Dunk Mid “Strawberry Milk” is one of several colorways imagined by the sneaker boutique and Nike for its “Free Lunch” collection. Joining the “Chocolate Milk,” the e..
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The Atlas x Nike SB Dunk High “Lost at Sea” is a limited edition collaboration between the San Francisco area skate shop and Nike SB on the skate-centric Dunk silhouette. Atlas’ take on the ..
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The Carpet Company x Nike SB Dunk High is a funky collaboration between the Baltimore based skateboard brand and Nike SB on the beloved skate shoe. In 2020, the Nike SB Dunk and standard Dun..
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The Concepts x Nike SB Dunk High “Turdunken” is a limited edition collaboration between the Massachusetts based sneaker boutique and Nike SB on a Dunk for Thanksgiving and the Holidays. This..
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The Nike SB Dunk High Pro “Hawaii” is a special edition colorway of the skate shoe that continued Nike SB’s annual 4/20 themed sneaker releases in April 2021. Also known as the “Maui Wowie,”..
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The Ishod Wair x Magnus Walker x Nike SB Dunk High is a joint collaboration between the pro skater, the fashion designer and car enthusiast, and Nike SB on a colorway of the high-top skate s..
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The 7-Eleven x Nike SB Dunk Low is an obscure collaboration between the convenience store chain and Nike Skateboarding. Nike SB officially cancelled its planned retail release of the “7-Elev..
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The Nike SB Dunk Low “Civilist” is a smoking hot collaboration between the Berlin-based boutique and Nike SB that was released in Summer 2020. The Dunk's 2020 resurgence harkens to the model..
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The Concepts x Nike SB Dunk Low “Green Lobster” was an extremely limited edition version of the 2018 "Lobster" Dunks from Boston sneaker boutique Concepts. While the "Purple Lobster" Dunk co..
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The Concepts x Nike SB Dunk Low “Purple Lobster” is available here in its special box available exclusively from Concepts. For the 2018 edition of the ongoing “Lobster” Dunk theme by the fam..
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