Dunk
The sneaker market was fundamentally different twenty years ago. At the turn of the century, skating was finally granted some much needed recognition, and for the first time, skate culture was creating an impact on sneaker sales. Nike, for its part, was desperately trying to secure a foothold within the fledgling industry. The Swoosh had signed Bam Margera—known more today for Jackass antics than his skating ability—but the relationship bore little fruit. A trio of signature Margera silhouettes released in the late ‘90s failed to make any impact whatsoever. Nike’s strategy at the time—acquiring nascent skate brands, putting product in general sports stores rather than independent skate shops, tacky TV commercials—proved Nike fundamentally misunderstood skate culture. Still, a handful of skaters were already skating in classic Nike silhouettes. Lance Mountain and the Bones Brigade famously wore Blazers and everyone from Mark Gonzales to Steve Caballero rocked Jordan 1s.
While Nike as an entity failed to recognize—and if anything attempted to monetize—the subculture, its full-leather construction and high-end tech actually proved ideal for skating, laying the groundwork for some of the most successful and beloved skate shoes ever made. In 2001, Nike’s skate-focused imprint, Nike SB, began the process of capitalizing on the years-worth of grassroots momentum by introducing a model that revolutionized not only the brand’s skateboarding line, but sneaker culture as a whole: the SB Dunk.
Green leather/rubber x AMBUSH Dunk High “Atomic Green” sneakers from NIKE featuring signature Swoosh logo detail, round toe, perforated detailing, front lace-up fastening, logo patch at the ..
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The Bodega x Nike Dunk High “Legend” is a Winter 2020 collaboration between the Boston area sneaker boutique and Nike on the all-time classic high-top shoe. Aside from the “Legend’s” basebal..
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The Bodega x Nike Dunk High "Friends and Family" is an unreleased version of the collaboration between the New England based boutique and Nike on the retro basketball shoe that was given to ..
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The Women’s Nike Dunk High SP “Varsity Purple” is a women’s colorway inspired by Nike’s former Co.Jp “City Pack” collection of Dunks from 1999. The “Varsity Purple” Dunk High retains many of..
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The Nike Dunk High “Syracuse 2021” is the modern re-release of an original Dunk colorway from Nike’s groundbreaking “Be True to Your School” collection of 1985. Along with several now-classi..
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The Women’s Nike Dunk Low “Barely Green” is a women’s edition of the classic basketball and lifestyle shoe in an appealing colorway perfect for spring and summer. Released in May 2021, the “..
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The Women’s Nike Dunk Low “Dark Beetroot” is a women’s exclusive release of the retro basketball shoe in a two-tone, white-and-maroon style. An October 2021 colorway, the “Dark Beetroot” is ..
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The Nike Dunk Low “Brazil” is a remastered version of the shoe that debuted in 2001 and pays homage to the vibrant colors of the Brazilian flag. In 2020 Nike decided to bring back a few of t..
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The Nike Dunk Low “Dusty Olive” is a June 2021 release of the retro basketball and lifestyle shoe by Nike that references the brand’s Japan-exclusive “Ugly Duckling” pack from the early 2000..
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The Women’s Nike Dunk Low “Harvest Moon” is a women’s-only version of the vintage basketball and lifestyle shoe in an earth tone colorway. A January 2022 release, the “Harvest Moon” is a ver..
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Yellow/soft pink/pale blue leather Dunk low-top sneakers from NIKE featuring panelled design, signature Swoosh logodetail, logo patch at the tongue, round toe, front lace-up fastening and fl..
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